The proliferation of email solutions in the cloud is due to quite a few moving parts: effective marketing campaigns, improvement in technology, and the cost benefits of economies of scale, to name a few. There is perhaps no single factor, however, that has had a larger benevolent effect on the growth of cloud email, than time. The passage of time has allowed the space for organizations to imagine, plan for, and grow comfortable with the idea of putting their digital property in the cloud.
But it’s still not always an easy choice, especially for enterprise-scale organizations.
Information governance practices, in particular, face complicated decisions regarding the cloud. Even financial corporations, notoriously and necessarily hermetic with their data, are split on the issue of storing information in the cloud. In light of hacks on established cloud vendors and certain provisions in the Patriot Act, some organizations have sworn never to compromise the security and privacy of their data, while others are starting to come around to the budgetary and operational efficiencies that a SaaS model can provide.
The rub, however, is that organizations often feel that they need to be all in, one way or the other: either cheaply seated in the cloud, or firmly entrenched on-site, within the castle walls of their organizational network. The reality, of course, is that each option could be ideal depending on the situation, and keeping an open mind can make all the difference between the success and failure of a project. Hybrid deployments, with elements of both cloud and on-premise architecture, are also an option for organizations looking to leverage benefits of a cloud environment while still maintaining the higher degree of control available with an on-prem system.
After all, a constant tenant of every RFP and POC is identifying flexible technology; technology that pivots along with the needs of your organization. If the mindset of your project team, your department, and your organization is more rigid than the applications you’re supporting, it may not just be the technology you have to worry about becoming obsolete.
The cloud is more prevalent than ever, but still isn’t perfect for every organization. Don’t let terminology fool you; the cloud isn’t a homogenous entity, and different options are available for different requirements. With the explosive growth in cloud-based tools, services, and platforms, the time to do due diligence is now. The cloud may not be a silver bullet, but it can certainly have a silver lining.