Oct 30, 2018
Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said, “The price of light is less than the cost of darkness.” As data proliferates across the enterprise, this observation by Nielsen is rendered even more relevant, because data represents the unlit fuel that has the potential to light the darkness, but which often lacks the spark of analytics that enables us to see.
The mission of enabling data analytics in today’s enterprise is hobbled by the lack of the requisite skills in the marketplace, including: advanced statistics/mathematics, new analytics methodologies, advanced systems analysis, business fundamentals, regulatory and legal understanding, and general IT technical and data architecture skills.
To cope with the shortfall in market supply, companies need to better leverage their existing talent. Having founded a data management company and worked with hundreds of organizations over the past 20 years to execute their information management and analytics initiatives, I’ve found the groups that are able to successfully utilize their company’s analytics technologies often take the following approaches:
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