In the News

The Personal Touch in Partnership Recruiting


Sep 27, 2017

Our very own Chief Channel and Alliance Officer, Erna Arnesen, contributed some advice on partnership recruiting to the Salesforce blog recently:

Reaching out to prospective resellers is in many ways much more difficult than executing a sale. The essential difference between the two is that in the former, you’re not just selling someone a product or service; rather, you’re selling them the promise that they can sell it and that you can help them. This might sound like a simple difference, but it adds layers of complexity that make channels a whole different game. Trust becomes more important than ever, as does the ability of both parties to work together. Don’t let this deter you though, because the rewards of good partner development can be exponential.

Please visit Quotable on Salesforce to read the full article.