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How to Glean User Insight While Respecting Personal Privacy


May 20, 2021

To compensate for the idiosyncratic nature of personhood, the digital world meticulously observes and harvests our every action to reduce our complexities down to data points. Invasive websites often know everything from your location, age, income, all the way down to the web browser you use.

As an individual, this can feel incredibly intrusive. However, for these large organizations, a person is simply a row in an overgrown Excel sheet, a small blip in their big data analytics. Begging the question, how can we reconcile the comfort of users with the practices of businesses? Recognizing the humanity behind these data points requires us to bring ethics into these data conversations and analytic processes.

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