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2021: The Year Dark Data Turns Light

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Dec 04, 2020

2021 will be the year companies begin to shed light on and harness the power of their dark, unstructured data. Notably, over 80% of companies’ data is considered “dark,” or unused and unanalyzed. The majority of which is unstructured, meaning it is information created by humans, for humans: emails, file shares, messages, etc. Despite the mass number of insights hidden in dark data, few organizations have had the capacity or knowledge to properly leverage this information for decision making. However, the efforts required to adopt solutions to govern unstructured data are well worth it, as the benefits of analyzing this information range from increasing efficiency to mitigating risks of insider threats.

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