Published by: Marketwired
Companies’ Core Offerings Allow Regulated Businesses to Leverage the Value of Social Media Engagement While Minimizing Compliance Risk
SAN JOSE, CA – October 30, 2014ZL Technologies, Inc. (ZL), a leader in enterprise-class information governance, today announced a strategic partnership with Hearsay Social® that pairs the strengths of ZL’s Unified Archive® (ZL UA) with Hearsay Social’s leading social media platform. The partnership enables regulated financial institutions to fully leverage the business benefits of fluid social engagement, while appropriately governing content for long-term management and FINRA and SEC compliance.
The boundless growth of social media in the digital era has underscored the need for businesses to adapt to this new standard of communication. In industries where regulations require organizations to monitor communications with clients, there has often been hesitation to fluidly engage in valuable interactions with new and existing customers. The ephemeral nature of online social activity has often evaded the long-term archiving and lifecycle management policies required by regulated firms, causing both risk and loss of potential engagement.
With ZL UA and Hearsay Social, corporate social media activity can be managed seamlessly for legal, compliance, storage, and records lifecycle needs all within a single-platform environment that consolidates all unstructured data for long-term management and access. The partnership empowers business users to implement Hearsay Social’s industry-leading control and pre-review workflow and tools for managing social activity at scale, while leveraging ZL UA’s unparalleled capacity for permanent management of diverse data types. The result is a defensible ecosystem where enterprise social media activity across multiple social networks can be granularly screened and preserved for compliance, all while being managed in the same comprehensive repository.
“We’re proud to be teaming up with ZL Technologies, a leader in enterprise archiving, to enable our joint customers to roll out successful and compliant social media initiatives,” said Hearsay Social CEO Clara Shih. “Hearsay Social is committed to helping firms address regulatory compliance at massive scale while leveraging their existing investments in technology and compliance.”
“Social media is no longer a novelty: it is an essential business tool with its own ROI and metrics,” noted Kon Leong, CEO of ZL Technologies. “But in regulated sectors, compliance requirements and real-time social interaction have traditionally been seen as contradictory. We’re excited that our partnership with Hearsay Social opens new doors for clients to leverage the full breadth of social engagement while still exceeding stringent regulatory demands for information governance.”