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How to Define a Channel Strategy

Jul 07, 2017

Going to Market: Last Stop Channel Strategy

The go-to-market strategy of any tech company relies on a clear plan for companies to distribute. ZL’s Chief Channel’s and Alliances OfficeErna Arnesen explains what a ‘Channel Strategy’ is, and it’s constantly evolving role in a company’s sales operation.

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7.6.17 CRN How to Define a Channel Strategy is available for download.