Jul 07, 2017
Going to Market: Last Stop Channel Strategy
The go-to-market strategy of any tech company relies on a clear plan for companies to distribute. ZL’s Chief Channel’s and Alliances OfficeErna Arnesen explains what a ‘Channel Strategy’ is, and it’s constantly evolving role in a company’s sales operation.
Please visit CRN Women of The Channel to read the full article.
7.6.17 CRN How to Define a Channel Strategy is available for download.