Adopting new things can be hard. Take it from me, I’m the kid who laughed at long division.
It was second grade, and my teacher spent most of the day helping us with the new concept. Except I was having none of it. What was this long division business? I knew how to divide, and in my mind I didn’t need to change anything, no matter how much faster my teacher claimed it was, or how much harder he said our division problems were going to get. Guess-and-check worked well for me till now, no reason it couldn’t work for me going forward.
Wow, was I wrong.
We went from dividing 16 by 4 to 238 by 17. Worksheets that were normally over in a breeze took immensely longer. The answers that normally jumped off the page were getting harder and harder to come by. Eventually, my teacher figured out why I was struggling, and he took me aside to show me just what I was missing.
And I’ve been a long division convert ever since.
Analytics of unstructured data – such as the data generated from human communication -- reminds me a lot of long division. It seems great in theory, but at times it can also seems like a non-essential part of daily business. I didn’t need it before, why do I need it now?
But once analytics of this content can predict who the highest-performing individuals will be or is able to bring “dark data” to light, it becomes essential. It can make sense of terabytes of data, and reveal insights and patterns no human could ever see. Pretty soon companies start to wonder how they ever lived without it. The framework for this analytics needs to be worked on today in order to be useful tomorrow. Basically, the business needs to start working on its long division.
Like I said, change can be hard. But that doesn’t mean it won’t be worth it.